Goals
Badfish has an in-house media buyer. They had been sticking to only doing retargeting but they came to me to develop a Black Friday sales strategy that would target cold audiences and ultimately be more profitable than what they were able to achieve with their current retargeting strategy.
I developed a plan to offer special discounts on their best-selling profits with a clever spin on the traditional get xxx% off. We also developed brand new creative around the sale. In addition, we front-loaded the sale with more spend in the months leading up to it then focused heavily on reducing cold targeting, reducing spend and increasing ROAS.
Results
35.46
ROAS
158.45%
ROAS Increase
Black Friday Sale November 2018
Ad Spend
$210.41
Purchases
28
Attributed Revenue
$7462.14
ROAS
35.46
Months Leading Up To The Sale
Ads Performance August 2018
Ad Spend
$966.83
Purchases
87
Attributed Revenue
$13,357.91
ROAS
13.82
Ads Performance September 2018
Ad Spend
$844.26
Purchases
60
Attributed Revenue
$11,497.29
ROAS
13.62
Ads Performance October 2018
Ad Spend
$1,992.00
Purchases
66
Attributed Revenue
$11,294,49
ROAS
5.57
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