Goals
I was initially contacted to start working with Colorado dog the end of August 2017. They had just started advertising on Facebook and we getting lackluster results.
It took some time but in November we finally started to get some good decreases in cost allowing us to scale the budget. Then beginning in January we really turned things around with brand new creatives and influencer marketing.
Results
163.12%
Purchases
49.1909%
Decrease in Cost per Purchase
60.37%
ROAS
Results Of Their First Month Running Ads On Their Own
Ad Spend
$655.63
Purchases
13
Attributed Revenue
$485.55
ROAS
0.74
Initial Results, Aug Vs November
Increase in Website Purchases
661.54%
Decrease in Cost per Purchase
14.34%
Ads Performance January 2018
Ad Spend
$3,974.24
Purchases
110
Attributed Revenue
$5,013.00
ROAS
1.26
Ads Performance February 2018
Ad Spend
$3,906.12
Purchases
128
Attributed Revenue
$5,377.58
ROAS
1.38
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