Goals

I initially started working with Hex Performance to drive down thier Cost Per Landing Page View and Ad Recall Lift. Below are the results of the efforts on that front.

I have since been educating them on the importance of optimizing for events that more directly correlated with their business KPIs and I’m currently implementing a strategy to optimize for onsite events using custom landing pages for them.


Results

-46.66%

Cost per Link Click

-43.14%

Cost per Estimated ad Recall Lift


Cost per Landing Page View (4/01 – 4/06) Vs (3/26 – 3/31) 2023

Cost Per Landing Page View

– $1.18

Percentage Decrease

57.25%

Facebook

Cost per Ad Recall Lift (4/01 – 4/06) Vs (3/26 – 3/31) 2023

Cost per Ad Recall Lift

-$0.3

Percentage Decrease

43.14%

Facebook

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