Guardline's company logo as a marketing case study by Jeff Cunningham

I Increased Guardline’s Monthly Recurring Revenue by $7,331.46 In 2 Months

Overview

Guardline is an E-commerce company that sells driveway alarms and motion sensors that alert you to people entering your property or specific areas of your home.

Their CEO Tal came to me on June 17th with the result of his Facebook advertising efforts he attempted to do on his own.

He was frustrated and overwhelmed with the sheer amount of data to analyze and could not figure out what steps he needed to take in order to reduce his cost per result and increase overall ROAS (return on ad spend).

They were using two advertising platforms, the Facebook Ads Manager and AdRoll.


Results

386.98%

Increase in Revenue

400%

Increase in Number of Purchases


How

I went into their account and reviewed everything he had done in order to formulate steps that needed to be taken for optimization.

I created the proper campaign structure for the account and began testing.

By testing different targeting options and ad types for retargeting, I was able to take the retargeting cost per purchase from $23.66 to $9.81.

For the prospecting campaigns, I Tested various kinds of ads and different audiences. Gaining insights from each audience, I kept testing until I was able to finally identify a customer persona and build an audience around it. This resulted in achieving an average relevancy score of 9 and a CTR of 4.19%.

After a month of testing, I was able to add $9,225.99 in monthly recurring revenue.

Breakdown of Performance Month by Month

Ads Performance June 2017 (Before I started)

The month before I started this is what thier advertising performance looked like. had 11 purchases all coming from retargeting and only yielded a $175.71 return on a spend of $1,073.35.

Ad Spend

$1,073.35

Purchases

11

Attributed Revenue

$1,894.53

ROAS

1.76

Facebook

Image showing Facebook ads performance for the month of June, 2017.

AdRoll

Image showing Adroll performance for the month of June, 2017.

Ads Performance July 2017

Ad Spend

$3,366.32

Purchases

48

Attributed Revenue

$7,982.22

ROAS

2.37

Facebook

An image showing Facebook ads performance for the month of July, 2017.

AdRoll

An image showing AdRoll performance for the month of July. 2017.

Ads Performance August 2017

Ad Spend

$2,985.54

Purchases

55

Attributed Revenue

$9,225.99

ROAS

3.09

Facebook

An image showing Facebook ads performance for the month of August. 2017.

AdRoll

An image showing AdRoll performance for the month of August. 2017.

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