I Got a 2.35 Return in Month 1 For Outdoor Yoga SF
Outdoor Yoga SF is a yoga studio that has outdoor yoga events. Julie, the owner was managing her own Facebook ads before I took over the account. She had spent a good amount of money running boosted posts, but there were no attributed purchases or revenue in her account.
She wanted to see if I could increase her ROAS (return on ad spend). My campaign went live March 30th.
Increase in Revenue
Increase in Number of Purchases
Long story short, they had 11 purchases all coming from retargeting and only yielded a $175.71 return on a spend of $1,073.35.
I went into their account and reviewed everything he had done in order to formulate steps that needed to be taken for optimization.
I created the proper campaign structure for the account and began testing.
By testing different targeting options and ad types for retargeting, I was able to take the retargeting cost per purchase from $23.66 to $9.81.
For the prospecting campaigns, I Tested various kinds of ads and different audiences. Gaining insights from each audience, I kept testing until I was able to finally identify a customer persona and build an audience around it. This resulted in achieving an average relevancy score of 9 and a CTR of 4.19%.
After a month of testing, I was able to add $9,225.99 in monthly recurring revenue.
Breakdown of Performance Month by Month
Total Ads Performance Before We Started Working Together
The Month Before I started (03/1/2018 – 03/29/2018)
Before working together she had one attributed purchase which she had spent $9,780.32 to obtain.
In Month 1, March 30th to April 30th, I was able to achieve a 2.35 ROAS. We spent a total of $1,165.86 on campaigns designed to generate sales and had a return of $2,745.63.
Ads Performance Month 1
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