Goals

Pay Advantage came to me frustrated with the lack of free trial signups and their high costs in June 2019. I went to work analyzing and then optimizing the account, writing new copy and designing new ads. The end result was over $100 reduction in cost per lead in under one month.


Results

$124

Decrease in Cost Per Lead

72.79%

Decrease in Cost Per Lead




My campaigns started July 1st


06/01/2019 – 06/18/2019
  Vs
07/01/2019 – 07/18/2019

Facebook

Full Month of July

Ad Spend

$13,352.50

Leads

310

Cost Per Lead

$42.80

Facebook

Month Before I Started June

Ad Spend

$21,751.15

Leads

158

Cost Per Lead

$137.67

Facebook

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