Goals
Rent Reporters is a credit building SAAS company that allows users to gain credit from paying rent.
They came to me for help with their advertising. They had been advertising on Facebook, Google, and Snapchat. Their biggest concern was that sales on Snapchat’s effectiveness was dropping off significantly compared to their summer performance.
After analyzing all advertising platforms I did some experiments to see what could be done before I decided to shift the budget off of Snapchat and onto Google and Facebook, not only were these the best-performing channels, but there was a lot of opportunity to increase performance on Google.
In addition to shifting the budget to Facebook and Google and increasing performance, I also reworked their marketing strategy. They had been running evergreen brand offers and ads. I instead had them focus more on generating leads and then pushing for sales with limited-time offers at the end of each month when rent is due.
The result was increased sales, revenue and ROAS. I was able to scale spend on Facebook from $60,960.04 to $224,518.96 while maintaining a relatively stable ROAS. On Google, I took ROAS from 0.39 to 2.65.
***It’s important to note that the tracking on Google was set up to track a lot of micro conversions that were not relevant and did not generate revenue. That’s why you’ll see that the amount of actual conversions decreased drastically after I set up proper conversion tracking.***
Google Ads Performance Increase Overview
Comparing Since I Started Working With Them To The Previous Period
Before Working With Them
Google Ads
Contract Start Date Until Present
Google Ads
Facebook Performance Remained Stable
Before Working With Them
Contract Start Date Until Now
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