I Got a 2.35 Return in Month 1 For Outdoor Yoga SF

Goals

Outdoor Yoga SF is a yoga studio that has outdoor yoga events. Julie, the owner was managing her own Facebook ads before I took over the account. She had spent a good amount of money running boosted posts, but there were no attributed purchases or revenue in her account.

She wanted to see if I could increase her ROAS (return on ad spend). My campaign went live March 30th. 

How

Long story short, they had 11 purchases all coming from retargeting and only yielded a $175.71 return on a spend of $1,073.35.

I went into their account and reviewed everything he had done in order to formulate steps that needed to be taken for optimization.

I created the proper campaign structure for the account and began testing.

By testing different targeting options and ad types for retargeting, I was able to take the retargeting cost per purchase from $23.66 to $9.81.

For the prospecting campaigns, I Tested various kinds of ads and different audiences. Gaining insights from each audience, I kept testing until I was able to finally identify a customer persona and build an audience around it. This resulted in achieving an average relevancy score of 9 and a CTR of 4.19%.

After a month of testing, I was able to add $9,225.99 in monthly recurring revenue.

Breakdown of Performance Month by Month

Total Ads Performance Before We Started Working Together

Facebook

The Month Before I started (03/1/2018 – 03/29/2018)

Before working together she had one attributed purchase which she had spent $9,780.32 to obtain.

In Month 1, March 30th to April 30th, I was able to achieve a 2.35 ROAS. We spent a total of $1,165.86 on campaigns designed to generate sales and had a return of $2,745.63.

Ads Performance Month 1

Facebook