Case Study


Guardline is an E-commerce company that sells driveway alarms and motion sensors that alert you to people entering your property or specific areas of your home. Their CEO Tal came to me on June 17th with the result of his Facebook advertising efforts he attempted to to on his own.

He was frustrated and overwhelmed with the sheer amount of data to analyze and could not figure out what steps he needed to take in order to reduce his cost per results and increase overall ROAS (return on ad spend). They were using two systems for advertising on Facebook, the Facebook Ads Manager and Adroll.



Increase in Revenue


Increase in Purchases

This is Guardeline’s Facebook Ad performance for the month of June 2017 (the month before they hired me):

06/01/2017 – 06/30/2017


Here is a breakdown of Guardline’s Facebook ads performance for the months of July 2017 (the month I took over the account):

07/01/2017 – 07/31/2017


Ad performance for the month of August 2017:

08/01/2017 – 08/30/2017


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