Case Study

Goals

Pay Advantage came to me frustrated with the lack of free trial signups and their high costs in June 2019. I went to work analyzing and then optimizing the account, writing new copy and designing new ads. The end result was over $100 reduction in cost per lead in under one month.

Results

$ Decrease in Cost Per Lead

%

Decrease in Cost Per Lead

My campaigns started July 1st.

06/01/2019 – 06/18/2019

  Vs

07/01/2019 – 07/18/2019

Previous month’s results (before I started)

06/01/2019 – 06/30/2019

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